We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages can get somewhat cryptic.
Search Console emails about structured data issues
Structured data has been a big deal for a while now. With structured data, you can describe your content so that search engines understand it instantly. Of course, there’s a big if — your code has to be correct and valid for search engines to grasp it fully.
There are three things at play here. For one, you need to provide the required structured data to get a chance for Google understanding the content. Doing this gives you a good shot at getting a rich result for that piece of content.
Second, you might need to provide as many of the recommended properties to get the full rich result. For instance, if you have reviews on your site, it’s a good idea to mark these up with everything that makes sense for your page. Required is stuff like the author’s name and the item reviewed, while the publishing date is recommended. Leaving that last one out might not make your review rich results as full-formed as others.
Third, this goes without saying, but you have to fix any error that pops up or else you want receive those shiny rich results!
Search Console is an essential tool to monitor the technical implementation of your structured data. If you’ve signed up, Google can send you emails when something is wrong.
A lot of emails
Add your site to Search Console, and you’ll automatically let Google keep an eye on it. Google will send you an email to let you know of the problem it encountered. This might be anything, from URLs that became unavailable to advise on migrating to HTTPS or from mobile usability issues to recommendations to improve your structured data.
Generally, it’s awesome that Google notifies site owners and managers of issues that might have a big effect on a site’s performance. Unfortunately, the messaging is not always that clear. The solutions they ask for are sometimes cryptic and unintelligible for the ‘regular’ user. Case in point, even we were startled by an email about something called SharedArrayBuffers
! Nobody has ever heard of something called SharedArrayBuffers
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