You’ve created the next TikTok, Fruit Ninja, or Angry Birds. Your shiny new app is ready to go viral. You just have to get it into users’ hands.
OK, maybe your ambitions aren’t that big. But you still want your app to be successful, and that begins with choosing the right name.
People find apps in many ways: they hear about them from friends, discover them in app store search results, or read articles about them.
Regardless of how they hear about the app, it’s essential that they can remember and spell the app’s name. This is critical whether they search in an app store or search engine, or navigate directly to the app’s website. Their search will fail if they can’t spell the app name.
For this reason, it’s important to choose an app name that’s easy to spell. Don’t get cute by dropping vowels or creating a name that isn’t pronounceable.
Domain Names Matter, Too
People will ultimately download your app on an app store. But you don’t control the app store and its search results, so you also need to have your own web presence for the app. This website can include links to download the app in various app stores.
It’s crucial to select a name that matches your app name. This will help you capture more traffic from people looking for your app. You’ll also use the domain name for your email address, and you want to make sure users can contact you at an easy-to-spell email address.
Suggestions for App Domain Names
The default option for any website is .COM, and app makers should explore if they can obtain the .COM domain that matches their app name.
The exact match domain is likely to be taken if you have a one-word app name. See if you can buy the domain from the existing owner. If not, here are a few options:
- Add a prefix: Lots of apps use the prefix get- in front of their app name, forming get(appname).com.
- Add a suffix: Some apps append a suffix to their app name, often -app. This forms (appname)app.com.
- Use .APP: Another option is the .APP top level domain name designed specifically for app makers. Google “owns” the .APP top level domain and you can register .APP domains at Namecheap. People who see a domain ending in .APP know that the site is about an app.
Great App + Great Domain
It takes more than a great domain to make a successful app. But having a good domain puts you on the right footing to compete with the most successful app makers.
Ready to register a domain for your app? Search now.