Social networks are incredibly popular nowadays. From Twitter to TikTok, there are about 3.8 billion people who use them in all their many forms. The average Internet user also spends 2 hours, 24 minutes each day on social media.
Their popularity makes social networks a perfect place not only to find new connections or share pictures from your latest trip, but also to find new customers for a business. The best thing is that you don’t necessarily need to run a business yourself — you can benefit from promoting someone else’s products via affiliate marketing.
Affiliate Marketing in a Nutshell
Affiliate marketing is a form of digital marketing where you earn compensation for promoting companies’ products and services. One of the most popular compensation models is when you get a commission for purchases made by new customers that you bring to a company. (This is exactly the model we have in our Namecheap affiliate program.)
It goes without saying that the more people you refer to buy a product, the higher your earnings will be. And as I mentioned above, social media can be a great source of referrals for you.
Which Social Network Should You Use?
Today almost all popular social networks provide the necessary infrastructure for doing affiliate marketing activity. Even on Instagram, where the use of links is limited, you can refer your audience to an affiliate link in your bio.
The question is which social media channel works best for you. If you prefer to deliver your thoughts through text, Facebook and Twitter will likely be the best options. If you’re a fan of communicating with your audience via fancy pictures and short videos, then obviously, Instagram should be your key social media channel. And for those who enjoy making how-to and product review videos, Youtube is always ready to host them — just don’t forget to add an affiliate link in the description.
Of course, it’s possible to utilize several social media channels simultaneously, but remember that the quantity shouldn’t be pursued at the expense of quality.
A Perfect Moment for Using Social Media
So when does it make sense to use social media in your affiliate marketing efforts? Below I will list the most common cases that have been proven to be successful based on our affiliate partners’ performance results.
It’s high time to utilize social media to promote Namecheap via our affiliate program in order to:
- Share the news about the exciting new online project you started working on;
- Share your positive impression and experience about the company, the tools that you find useful or even customer support assistance;