Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love! The introduction of an article is of key importance to tell your audience what your story is about. Moreover, for Google, the introduction of a post is really important as well. But why is the introduction so important for SEO? And how do you make sure to write an SEO-friendly introduction? In this blog post, I’ll talk about the importance of the introduction and give practical tips on how to write an awesome first paragraph!
Why you should write an SEO-friendly introduction?
The introduction of any article is always the first thing people read. People usually start reading at the beginning of an article. Google knows that too. Google is trying to mimic a human. If your introduction is not compelling, people will click away. That’ll lead to a decline in your rankings.
Because the first paragraph is the most important part of the article, it should be really well written and really well-optimized. The demands on that paragraph are just higher than the demands on the rest of your text. Your introductory paragraph should simply be top-notch.
What should a good introduction do?
An introductory paragraph has a few functions. It is the start of your blog post. It has a specific task. Let’s look at the three major functions of the introduction to a blog post!
1. Introduce the topic
The first paragraph of any article introduces the topic. Just by reading the introduction, it should be clear what the message of your article is. What is it that you want to tell people in this article?
In the introduction of the blog post you’re currently reading, the message is: ‘the introduction of your article is of key importance to your audience as well as to Google.’ That’s what this article is about. That’s what I want you to remember.
Introducing the topic also allows you to use your focus keyphrase in the introduction. You should use the words you want people to find you on in Google. You should use the exact search terms your audience is using in the introduction. That’ll make your audience confident that your article will answer the question they asked Google.
2. Get people excited to read more
The second thing a good introduction should do is to get people excited about your article. You’ll need a hook. Something that’s fun or triggering. Something that catches people’s attention. The introduction should be written in such a way that people want to read more. Your audience should feel curious about what’s next and excited to have found such an amazing article.
3. Set expectations
The third thing an SEO-friendly introduction should do is set expectations. Readers should know just by reading the first paragraph of your post, what they can expect from your article. In newspapers, journalists tend to hide their content and not say people upfront what people will learn. But on a website, chances are very high people will click away if they don’t know what to expect from an article.
Tips on how to write an SEO-friendly introduction
Think before you write
Your introduction is your most important paragraph. In many cases, it is the first paragraph you’ll write. Take a little bit of time to think about what you’re going to write. In order to write a good introduction, you need to have a clear view of who your audience is. What kind of people are you trying to reach? What will they learn from your article? Which problems are you solving? If you have a clear view of your audience, the problems they’re facing, and the solution your article brings to the table, it will be much easier to write your introduction (and the rest of your article 
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