Back to Yoast.com A recipe to impress your dinner guests, a step-by-step guide to changing your tire, or the opening hours of the store around the corner. You might have noticed that Google is stepping its game ...
We’ve added a new course to Yoast SEO academy: the Understanding structured data training course! Do you want to explore structured data in depth? Then this course is for you. After completing this course, you’ll underst...
Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to deci...
The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed oppor...
Google’s new subtopics ranking, a page builder that’s also focusing on performance and a tool to easily rewrite and repost old content. These are a few of the news items that our SEO experts Joost de Valk and Jono Alders...
There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the conce...
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the mos...
Today, we’d like to welcome Yoast SEO 15.7. For this release, we thought we’d remind you of some cool stuff Yoast SEO does to help you write awesome content. For Premium users, we’ve added a new language with full readab...
A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content...
Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines...
The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these appr...
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for busines...
Time to brighten up your Blue Monday! What better way to do this than with a special Blue Monday discount? Get rid of the blues instantly: claim your 20% discount now – valid just today. Here are 7 features in Yoast SEO ...
We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t hurt to div...
Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having posi...
Yoast SEO 15.6 is out today! This release comes with a lot of goodies, like support for the Norwegian language, a new estimated reading time feature and improved support for web stories. But that’s not all! We’ve added a...
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And...
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site...
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they cli...
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that...