YST

Clean up your site structure: how to reorganize your website

Clean up your site structure: how to reorganize your website

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this me...

Looking back at Yoast in 2020

Looking back at Yoast in 2020

The year 2020 is coming to its end and what a wild year it’s been! The pandemic has had a huge impact on all of us, and this isn’t different for our team at Yoast. As many shop owners turned to the web to stay in contact...

SEO in 2021: A new chance to impress

Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you sti...

Optimize product images for your online store

Optimize product images for your online store

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at...

What is content marketing?

What is content marketing?

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also cruci...

How to create the right meta description

How to create the right meta description

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description....

Towards a trusted web: Timestamping content with WordProof

Towards a trusted web: Timestamping content with WordProof

The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow ...

The latest news in SEO and WordPress: December 2020

The latest news in SEO and WordPress: December 2020

It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, Word...

Transition words: why and how to use them

Transition words: why and how to use them

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability ch...

Yoast SEO 15.5: Support for the Hungarian language

Yoast SEO 15.5: Support for the Hungarian language

The year is drawing to a close and we are ready for our final release of 2020. In Yoast SEO 15.5, you’ll find support for the Hungarian language — including word forms in Premium. In addition, you’ll find a number of enh...

How to find the perfect WordPress theme

We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout/look and feel, usability, and o...

Meet Chaya Oosterbroek: our new COO at Yoast

We’ve had the pleasure of welcoming a lot of new people to our team this year. Including a new board member and co-owner in the company: Chaya Oosterbroek. We’re already big fans of Chaya as our Chief Operations Officer ...

Meet the new board of Yoast!

Meet the new board of Yoast!

We have exciting news! We have welcomed two new board members and partners: Chaya Oosterbroek is our new COO and Thijs de Valk is our new CCO. Marieke van de Rakt will remain our CEO, Joost de Valk is unstoppable as our ...

Twenty Twenty-One: New default theme for WordPress 5.6

Twenty Twenty-One: New default theme for WordPress 5.6

Almost every year, WordPress gets a new default theme. This theme is bundled with the last major release of WordPress for the year. This time, we welcome a new theme in WordPress 5.6. The theme is called Twenty Twenty-On...

Five awesome new features in WordPress 5.6

Five awesome new features in WordPress 5.6

Today, WordPress 5.6 sees the daylight! This release is chockfull of good stuff, with a new default theme called Twenty Twenty-One, application passwords, loads of editor updates and an automatic update feature. This rel...

The road to WordPress 5.6: a look behind the scenes

It’s here, the release of WordPress 5.6! What a wonderful journey it has been. As one of the release mentors of WordPress 5.6, I thoroughly enjoyed helping the team in any way I could. In this blog post, I’ll tell you mo...

How to use headings on your site

How to use headings on your site

Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which pa...

Image SEO: How to optimize your alt text and title text

Image SEO: How to optimize your alt text and title text

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images g...

The Yoast and Elementor partnership: building easy and SEO-friendly websites together

The Yoast and Elementor partnership: building easy and SEO-friendly websites together

Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress...

Yoast SEO 15.4: Seamless integration with Elementor

Yoast SEO 15.4: Seamless integration with Elementor

Yoast SEO 15.4 is a special release — especially if you are one of the more than five million users of the Elementor WordPress site builder. In this release, you’ll find a seamless, easy-to-use integration of Yoast SEO w...