When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you ne...
Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So yo...
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In...
Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize...
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year...
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a vid...
A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, an...
Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or s...
Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And is this the same for your users as it is for Google? In this article, I’ll discuss what quality ...
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows loc...
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fo...
Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations wer...
With a website, you’re able to reach out to the entire online world. But what if you want to target a local audience? Then you need to practice local SEO! Especially now, during the COVID-19 pandemic, it’s incredibly imp...
You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Goo...
Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition...
Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And, if it’s an important p...
Yoast SEO 14.9 comes with a new round of improvements, plus two new language-based enhancements: Polish word form support in Premium and Hebrew keyphrase recognition in Free. Polish is the tenth language to get word form...
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one,...
Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up this data and present your page in an enhan...
On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerst...