Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to g...
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog posts is new, f...
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking ab...
When we say SEO for everyone, we mean that. We’ve built our tools in such a way that everyone — from beginner to expert, and tiny one-person companies to huge companies — can get a fair chance in the search results. But ...
If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opp...
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound m...
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content for your local business that’ll pop up in the search res...
Big news for Yoast! We’re so incredibly happy to announce that we are joining Newfold Digital. Joining forces with this leading web presence solutions provider will enable Yoast to take SEO for everyone to the next level...
WordPress is one giant self-growth opportunity for the people that use it and contribute to it. A lot of developers in the ecosystem will tell you that they chose this career path after tinkering around with the WordPres...
Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Goo...
If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gem...
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain th...
Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of SEO. I ...
Getting captions onto your videos is one of the most important things you can do in order to optimize your videos for search, but it isn’t immediately obvious how to do this. Especially as each of the common video platfo...
Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you...
Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place...
Many writing tools are English-focused and don’t work properly with other languages. At Yoast, we’ve been making our innovative readability tools available in many languages from the beginning. Our team of linguists tail...
Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooC...
Yesterday, there was another release of WordPress and once again it’s packed with lots of cool features. This release is a big step in the direction of full site editing. It brings us new possibilities to easily change u...
Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the Ecommerce SEO course! This...