Every month, we organize a free webinar to discuss what’s new in the world of SEO and WordPress. During these webinars, our SEO experts Joost de Valk and Jono Alderson guide you through the latest news and tell you what you need to know for your site. This time there was lots to discuss, from Core Web Vitals to passage ranking and WordPress reaching 40% market share! But WordPress wasn’t the only one reaching a milestone, the block editor and our very own plugin also had something to celebrate. Let’s take a look at the SEO and WordPress news in February 2021.
Watch the February 2021 SEO news webinar
This month’s webinar was packed with news about Google, WordPress, Yoast and other fun stuff. Want to (re)watch it right now? You can! Or if you prefer reading, simply scroll down to read all about the highlights of this webinar. Enjoy and we hope to see you back again for our next edition on the 30th of March 2021.
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Latest Google news
True to form, Google has lots of SEO news for us this month. So let’s dive right in and find out what this means for your site.
The quality of your site matters
This month, Google made a few statements that are a good reminder that site quality matters. For one, they’ve shared that you need to score well on all Core Web Vitals when this becomes a ranking factor in May. These Core Web Vitals metrics look at all kinds of situations, so make sure your site performs well everywhere and for everyone. You can check how well you’re scoring by using tools like Google’s Lighthouse and Pagespeed Insights tool or check out our post on 5 ways to improve your Core Web Vitals.
Google also stated that duplicate content is not a negative ranking factor. It’s important to know that there is a difference between something that prevents you from getting the best rankings possible and things that actually get you a penalty from Google. Duplicate content doesn’t get you a penalty, but it can hinder your rankings. If you have multiple pages optimized for the same keyphrase you will probably not rank as well as you could. Having one page on a subject will probably get you a higher ranking as you’re making it easier for Google to determine which page to show. Always choose quality above quantity.
Another piece of news that came out, is that call to action overlays can hurt your rankings. The reasoning behind this is that Google doesn’t want you to ‘trick’ site visitors. If you create a page that answers the question that someone has googled and then immediately shove a popup in their face, that’s not a good experience. You’ve got to help the user before you ask them to take a look at your products or sign up for your newsletter. This will benefit their experience and your SEO.