As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a reminder so, I’ll talk you through five things you need to know about mobile-first indexing.
In March 2018, Google announced that they were going to start with mobile-first indexing. In March 2020, Google announced that it would roll out mobile-first indexing for the whole web. This will happen in September 2020. But what does that entail? It means that from now on, Google will base what it places in the index on the mobile version of your site, whereas they used to index the desktop version of your site first.
Update July 21, 2020: Google just announced that the launch date of the mobile-first index moved from September 2020 to March 2021. Google also shared additional tips to get ready. Read the announcement on Google’s Webmaster Central blog.
This switch is made because more and more searches come from a mobile device and to give those users a better experience, Google decided that it was time to prioritize mobile results. It is important to note that the mobile-first index is not a separate index, Google has only one index from which it serves the results.
1. Do not panic!
From September, the mobile version of every site will be indexed. But that does not mean that anything big is happening. In fact, it probably doesn’t do anything to your rankings. If Google indexes the mobile version of your site, you’ll get a notice in your Google Search Console. This means that Google will determine by the content available on your mobile site how you will rank — both on the desktop as well as on mobile. This sounds pretty big, but for most WordPress sites it’ll have minimal consequences. If you think about it, most WordPress sites have a responsive design. This means that both mobile and desktop display the same content. You’ll have nothing to worry about in this case.
If you have different websites for mobile and desktop and your mobile website has far less content – you do have something to worry about. Everything you are offering on your desktop site should be available on your mobile site — this is called mobile parity. This also includes your structured data and any meta data like titles, descriptions and robots meta tags.
If you’re looking to also improve the speed of your site and the user experience, it might be good to look into the upcoming page experience update by Google as well. Mobile-friendliness is one of the signals that informs the page experience algorithm.
2. Do a mobile-friendliness test
You do not have to have a mobile site to be in the mobile-first index, as Google will index desktop sites as well. But, it’s going to be harder to rank if your site is not mobile-friendly. So there’s work to do for all of you who have not have a mobile-friendly site yet.