Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the next time you use it. But how can you get your content in Discover?
Table of contents
- What is Google Discover?
- How to get your content in Google Discover
- Check your Discover performance in Google Search Console
- Test and improve
What is Google Discover?
Google Discover is a mobile experience that lets you discover content you didn’t even know you needed. It is a totally different search experience, meaning the searching is mostly gone. If the system learns enough about you, you can simply keep swiping to keep the fresh content flowing.
Google suggests content for a user based on your search activity and activity found on your device. It looks at web and application activity, location history and location settings. You can follow certain topics or certain entities to build up your profile and to get set limits on what Discover should uncover for you.
Discover is a smart tool that learns how you search and what you like in order to provide your with the best, or most timely content for your needs. Plus, it does that without you looking for it.
The Discover experience gets news stuff all the time. Just last month, Google added Web Stories to the feed. That’s really useful, because Web Stores are an excellent way to get eyeballs on specific types of content because of the mobile-oriented format. More on that later in this article.
Google moving from strings to things
These past couple of years, Google has been on a quest move “from strings to things” as they call it. For them, search is no longer about entering a query in a search bar resulting in a simple page with ten blue links. Today, search takes the whole world into account and even makes that world an interface.
Google Discover takes the query part out of the equation and provides you with a smart system that suggest new content based on your activity and interests. It’s a totally different way of finding and experiencing content. It relies less on text and more on attractive visuals.
The goal of Discover is to make you come into contact with new, but relevant things. Always there when you didn’t know you needed it. The system doesn’t take long to find out if you are on the lookout for something else — say, when you are planning your holiday. Your actions indicate changes and new timely and evergreen content will pop up for your reading pleasure.