Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also contribute to your website’s SEO. This post explains how to fully optimize an image for SEO and provides some pointers on using images for the best user experience.
- Always use images
- Finding the right image
- Preparing images for use in your article
- Adding the image to your article
- XML image sitemaps
- Image SEO: summary
Always use images
Images, when used correctly, will help readers better understand your article. The old saying “A picture is worth a thousand words” probably doesn’t apply to Google, but it’s certainly true when you need to spice up 1,000 dull words, illustrate what you mean in a chart or data flow diagram, or just make your social media posts more enticing.
It’s a simple recommendation: add images to every article you write to make them more appealing. What’s more, since visual search is getting increasingly important — as seen in Google’s vision for the future of search — it could turn out to provide you with a nice bit of traffic. And if you have visual content it makes sense to put image SEO a bit higher on your to-do list.
A while ago, Google Images got a brand-new interface with new filters, metadata, and even attribution. These cool new filters show that Google increasingly knows what’s in an image and how that image fits into the larger context.