HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the conne...
Thanks to contributors from all over the world, the improvements to WordPress are never at a standstill. This continuous work on WordPress is reflected in the number of new features that can be found in any new release. ...
If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, y...
Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offer your customers a filtering option. You must do whatever you can to help your customer get to...
When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too much de...
Today we released a patch release of Yoast SEO, 15.9.1, to prepare for some of the changes in WordPress core. There were two changes in WordPress itself that we needed to account for, one to do with updates and one to do...
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about...
The robots.txt file is one of the main ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers, but some of them respond to some extra...
Every month, we organize a free webinar to discuss what’s new in the world of SEO and WordPress. During these webinars, our SEO experts Joost de Valk and Jono Alderson guide you through the latest news and tell you what ...
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs t...
Today sees the release of Yoast SEO 15.9 and Video SEO 13.7. In Yoast SEO 15.9, we focussed on performance improvements and general enhancements. In addition, we made Video SEO available in Elementor. Find out more!Perf...
hreflang tags are a technical solution for sites that have similar content in multiple languages. The owner of a multilingual site wants search engines to send people to the content in their own language. Say a user is D...
We love to watch videos, don’t we? Online video has been booming for years and there is no end in sight. Every second, hundreds of hours of video are uploaded to YouTube alone. Not to mention all the short-form video con...
The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t gi...
If you use meta robots tags on your pages, you can give search engines instructions on how you’d like them to crawl or index parts of your website. This page lists an overview of all the different values you can have in ...
Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so...
Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s wh...
Yoast SEO 15.8 is out and it comes with a cool new gift: a breadcrumbs block for the WordPress editor. This makes it easy to just drop your breadcrumb in a page, without having to touch any code. Now available for everyo...
If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page...
Out of the box, WordPress is a great system for blogging and managing websites. But to truly unlock its power, you need to add plugins to tailor it to your precise needs. Adding some of our top plugin recommendations can...