YST

Duplicate content: Causes and solutions

Duplicate content: Causes and solutions

Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content appears at multiple locations (URLs) on the web, and as a result search engines don’t know which U...

How to write an SEO-friendly introduction for a blog post

How to write an SEO-friendly introduction for a blog post

Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love! The introduction o...

How to rank YouTube videos in Google search

How to rank YouTube videos in Google search

Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibilit...

Customer reviews increase users’ trust

Customer reviews increase users’ trust

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook ...

Why you should add links to a new post as soon as possible

Why you should add links to a new post as soon as possible

You write these beautiful blog posts. You put a lot of effort into them. However, it can take a while for Google to pick up on your new blog posts and show them in the search results. So is there any way to speed up that...

Your website needs SEO maintenance!

In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And alt...

Our new workout helps Google understand your site!

Our new workout helps Google understand your site!

When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social acco...

Yoast SEO 17.7: Introducing a free configuration workout

Yoast SEO 17.7: Introducing a free configuration workout

These past couple of months, we’ve brought you several innovative SEO workouts. Our workouts help break down specific SEO tasks so that you can follow a step-by-step process to fulfill these tasks. They are easy and prac...

Cyber Monday sale at Yoast: 30% discount on all products!

Cyber Monday sale at Yoast: 30% discount on all products!

It’s Cyber Monday, and the Yoast Black Friday deals are still going strong! Did you already claim your 30% discount on any of the Yoast products? If not, hurry! Your time is running out! Ready to go green? Do you want th...

Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!

Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!

It’s Black Friday weekend and at Yoast, our Black Friday is all about going green. Getting those bullets green and getting that green, organic traffic to your site. Why is organic traffic so important? And why will organ...

Black Friday sale weekend: Go green with sustainable SEO

Black Friday sale weekend: Go green with sustainable SEO

This year’s Black Friday sale at Yoast is all about going green. Getting green bullets in order to outrank those competitors in the search engines! And, going green also has to do with sustainability. How do you keep doi...

Black Friday sale at Yoast: 30% discount on all products!

Black Friday sale at Yoast: 30% discount on all products!

BOOM! It’s Black Friday and that means the Yoast Black Friday deals are here! It’s the biggest sale of the year! Are you ready to go green? Buy Yoast SEO Premium or one of the other Premium plugins and benefit from a who...

Black Friday weekend sale: Yoast goes green

Black Friday weekend sale: Yoast goes green

Let’s go! The Black Friday sale at Yoast has started! Buy Yoast SEO Premium, the #1 WordPress SEO plugin, or one of our other premium plugins now and get a whopping 30% discount! Now is the time to put some extra love an...

SEO certification: How can you get it and why should you?

SEO certification: How can you get it and why should you?

Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly acquire...

What queries are you ranking for, and with which pages?

What queries are you ranking for, and with which pages?

When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the story. In rea...

Got an old website? Update it and refresh your SEO

Got an old website? Update it and refresh your SEO

Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to get it up to modern standards, and how to update your SEO at the sam...

Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO

Yoast SEO 17.6 is out today. This new release brings several fixes and enhancements to improve how the plugin works. We’re getting it ready for the upcoming WordPress 5.9 release and we also included a great new feature ...

Best practices for SEO-friendly URLs

Best practices for SEO-friendly URLs

It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room for extras? Is it smart to stuff your URL with keywords? ...

Content maintenance strategy: 6 tips for a cleaner website

Content maintenance strategy: 6 tips for a cleaner website

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar articl...

What is the Google Site Kit plugin?

What is the Google Site Kit plugin?

Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So i...