Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s...
A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical...
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than d...
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic. But making sure that your text is entertaining and easy-t...
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business...
If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. Keyword research is an essential first step. H...
WordPress wouldn’t be WordPress if it wasn’t for the people. A strong community that’s open to anyone that wants to do something with this open-source platform. But also a community that’s made up of a lot of volunteers,...
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential website pages quickly, even if your intern...
Every business owner with a website is looking for ways to get noticed in the search results. Now, during the pandemic, it’s essential to offer customers an up-to-date Google profile for your business. There are loads of...
Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without a good fitness routine and proper maintenance, it might become a mess...
One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it. But whenever yo...
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. ...
One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting your videos on YouTube means driving traffic to you...
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the lat...
Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we still include it in Yoast SEO’s content analysis? When ...
The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full atten...
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyph...
Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it of...
If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you s...
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of m...