A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want to refresh your memory, I’ll talk you through the highlights of this webinar. Or you can simply (re)watch the webinar yourself, right here!
Watch the April 2021 SEO news webinar
In this post, you can read all about the SEO news that Joost de Valk and Jono Alderson discussed during our latest SEO news webinar. If you’d rather (re)watch the webinar, you can find the video right here. And don’t forget to register for the next edition of our SEO news webinar on the 25th of May, 2021!
This month, Google updated their product reviews algorithm and made some changes in Google Search Console. There was also news around the Core Web Vitals that were set to become a ranking factor in a few week’s time.
A new product reviews update
Two weeks ago, Google launched a new product reviews algorithm update. Now, Google does a lot of algorithm updates every year. But this one got a bit of attention and came with some documentation. Guidelines that talk about the improvements they’ve made to surface good reviews of products. What’s great about this is that these guidelines tell you what you can work on to rank with your products.
Even if your website doesn’t have any ratings or reviews, it’s worth diving into this as it talks quite broadly about what kind of content Google wants to reward in the search results. Simply put, it all comes down to the quality, authenticity and depth of research you’re showing on your site. But the examples they give can be used to apply to your site in general, so make sure to check it out when you have the time.
This new update seems to have hit quite a few affiliate sites hard. As these sites often collect and review products in a rather simplistic way, Google doesn’t see them as more valuable than say an Amazon listing page. What they really want is in-depth reviews. So, many affiliate sites saw quite a drop in traffic overnight. If you have a similar website, you may need to rethink your business plan. Google will always try to link an online user directly to the right solution, without any middleman.
Improvements in Google Search Console
Google Search Console added improved filtering and comparison on Performance reports. With these additions, Google Search Console is getting better at helping you understand the performance and issues on your site. Beforehand, if you wanted to dive into the data you had to export this raw data and run it through another tool. Now you can use Google Search Console to construct more complex queries and filter your data.