Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is a great platform to come into contact and strengthen your relationship with your audience. In this post, we’ll explain how you can use Instagram for your business and help you set up your account!
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A short introduction to Instagram
“A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.” This is a short description by Instagram itself. In other words, Instagram is a social media platform with a strong focus on sharing visual content, used by over a billion users worldwide.
Instagram allows you to post and interact with your audience in different ways. By posting a photo/video/message to the feed, but also with other formats such as Stories, IGTV and Shopping. Which features you use, is up to you and allows you to manage how much time Instagram will cost you or your team.
Is Instagram the platform for you?
There are a lot of social media platforms out there. That’s why it’s important to think about which ones are the best fit for your business. You might not have the time and resources to focus on all of them, so start by setting up a well-thought-out social media strategy. Instagram is a great platform for businesses (among others) that sell physical products, that have great photography as part of their core business, that are community-oriented or that have an informal approach to their audience.
Consider your audience: does a fair amount of them use Instagram? If the answer is yes, think about your business and content. Instagram is quite an informal platform with a strong focus on visual content. Does this match the way you communicate with your audience? Do you have enough visual content (or the possibility to create it)? This will be easy when you’re a professional photographer or when you have products that photograph well, but it’s easy to underestimate how much time goes into creating fun and visual content when this is not already a part of your business processes. Try to use genuine images where you can and limit your use of stock photos.
Examples of businesses using Instagram
To get an idea of whether Instagram is the platform for you, we’ll look at a few businesses that use it: