If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that is difficult, as well as time-consuming. Luckily, there are several tools out there to make things a little easier — including Yoast SEO itself. This post will give you some handy tips and keyword research tools to boost your keyword research.
Repeat keyword research regularly!
Keyword research is an activity you should undertake every now and then. If you have a clear definition of the product or service you offer on your website, you should be able to come up with keywords, related keywords, and even more relevant keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should, too.
Resemble the vocabulary of your audience
The keywords you want to focus your SEO on should closely resemble the vocabulary of your audience. In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search and what is their intent? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.
Keyword research tools to use
Making a list remains hard. Years ago, doing your keyword research was much easier. You could simply check Google Analytics to see which terms people used to find your website. That is no longer possible. So you’re pretty much left in the dark about the terms people use in search engines to end up at your website. Luckily, there are some other tools which can make your keyword research a bit easier, and could help you speed up the process a bit:
Yoast SEO related keyphrases (powered by SEMrush)
At Yoast, we wanted to make keyword research a bit easier so we built our own tool. That’s right, Yoast SEO comes with its own tool to help you do keyword research. Now, it’s not the one tool to rule them all, but it is a very helpful nonetheless. Right below the focus keyphrase field you’ll notice a button that says Get related keyphrases. Hitting this button brings up a screen with a number of suggestions for keyphrases related to the main keyphrase of your article.
You’ll not only get valuable keywords that you might not have thought about, but you’ll also get important metrics on that. For every keyword found, you’ll see how many times that keyword is searched for (Volume) and what the search trend looks like. You can search in every country that SEMrush supports: over a hundred at the time of writing.
This feature is available for free, but if you have Yoast SEO Premium you have the benefit of using it in the related keyphrase feature. This feature allows you to add related keyphrases to a related keyphrase field in the Yoast SEO sidebar or meta box. This helps you optimize your content for multiple keyphrases and synonyms. If you want to know more on this integration, we have an article on how to use the SEMrush related keyphrase feature.