In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today I want to discuss another factor that can help you with local SEO: adding a store locator to your site. So, let’s talk about what it is and why you should consider using it.
A helpful tool for your visitors
A store locator is a tool that you can add to one or more pages of your site. One that is particularly helpful if you have more than one location. It allows people to search for the store that is nearest to them and plan their route to this location. To give you an example, this is the store locator Levi’s has on their site: