When publishing a new video on your website, there are several considerations you need to take into account for video SEO. Not only does the video itself need to be optimized, but so does the page it’s embedded on. In this post, we’ll explain what you can do to work on your on-page video SEO. This helps you increase the traffic to your video and the page it’s on.
While the core elements of video SEO are metadata and thumbnail optimization, there are a number of other key factors you need to consider at the page level. This to make sure your videos are ranking as well as they possibly can across Google and other search engines.
1. The video should be a key focus of the page
It used to be the case that by including the relevant video metadata on the page, you could essentially ensure any page would rank in video search, and with a video rich snippet in Google universal search results. No matter how key the video was to essential user experience on that page. However, likely due to an excess of spam, a change in 2014 meant that only pages where a video is substantially the key focus are likely to be indexed.
What specifically the criteria are for a video to be considered “a key focus” remains unclear. However, there are some general factors that correlate with a page being indexed:
Video above the fold
“The fold” is a fairly elastic concept in 2021. But the core principle remains that the video should be clearly visible and present in the top section of the page. The average user or bot shouldn’t have to do extra work to locate the video once it has loaded.
A large video embed
A 640 x 360 pixels embed is a reasonable default size for most websites. Also, 400 x 225 pixels (example below) is really the smallest the embed should be if you want to get it indexed in Google search.
Supporting information included
Alongside the video should appear relevant supporting information. For example, a video description, interaction counts, a title if relevant, and any appropriate links.
If you think about a YouTube video page, this is a good benchmark for what it means for the video to be the “key focus”. The embedded video itself fills most of the top of the page, with supporting Titles, information, and data undeath it. The rest of the page is populated by comments and related links.