Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this article, we’ll briefly go over some of the different rich results and what they mean for SEO.
What are rich results?
Rich results are a special brand of search results — made to stand out and help users achieve their tasks or get their answer more quickly. These results range from recipe carousels to complete interfaces from things as jobs and flights. Search engines are expanding the number of subjects that trigger a rich result. Getting featured in a rich result is rewarding since it is located at the so-called position zero.
A closer look at rich results
First, let’s look at what regular search results a.k.a snippets are. A snippet is an individual search result with black lines of text beneath the title. Here you’ll read a piece of text introducing the search result.