Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and your site. As being active on social media is a great way to make that happen, our plugin helps you with your social media optimization as well!
Learn more about using social media and other essential SEO skills by getting a Yoast SEO academy training subscription. This gives you access to our courses and SEO News videos which help you stay on top of the latest news in SEO!
Sharing your freshly written (or optimized) content on social media is important. It helps you stay in touch with your audience and it helps your audience stay on top of news about your business and related topics. But to get their attention, you need to optimize your social media posts before you share them.
In this article, I’ll explain how you can optimize your posts for Facebook and Twitter, and how our plugin can help you with that! There’s also a video on social media optimization with Yoast SEO. Lastly, I’ll briefly discuss Pinterest and the use of Rich Pins.
About 10 years ago, Facebook introduced OpenGraph as a way to determine which elements of your page you want to show when someone shares that page. Facebook’s OpenGraph is used by quite a few different social networks and search engines, but obviously, the main reason for adding it is for Facebook itself. Facebook’s OpenGraph support is continuously evolving but the basics are simple. With a few pieces of metadata you declare:
- What type of content is this?
- What’s the locale?
- What’s the canonical URL of the page?
- What’s the name of the site and the title of the page?
- What’s the page about?
- Which image/images should be shown when this post or page is shared on Facebook?
Facebook preview in Yoast SEO
When you use Yoast SEO, most of the values above are filled out automatically based on your post’s data. It uses the locale of your site, the site’s name, your SEO title, the canonical, the meta description value, etc to fill out most of the required OpenGraph tags. You can see what your post will look like when you click on ‘Facebook preview’ in the Yoast SEO sidebar: