Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO plugin. What’s next? To help your pages rise to the top, our plugin needs your input. In this beginner’s guide to Yoast SEO, we’ll guide you through the first steps to get the most out of this plugin and your content!
SEO stands for Search Engine Optimization and it means optimizing your pages to get them to a high position in the search results of Google or any other search engine. If you have a website and you want to attract more people to it, SEO should definitely be a part of your marketing strategy. Our plugin, Yoast SEO, helps you with that by fixing a lot of the technical stuff for you. But also, by giving you feedback on your content to optimize it for SEO and get those higher rankings.
In this beginner’s guide to Yoast SEO, we’re assuming that you have the plugin downloaded and installed. Not quite there yet? Check out how to install Yoast SEO Premium or our free Yoast SEO plugin before you read on. In this guide, we’ll explain how to set up our plugin to get started with the basics of SEO.
A beginner‘s guide to Yoast SEO
Before we start, take note that this isn’t a guide to every single detail of our plugin. In this post, we’ll show you some important things we think you should use or configure. Because our plugin has quite a few settings, it’s good to know which you should configure first. If you have a site-specific question about a particular setting in the plugin, check out the Yoast help center.
In this post, we’ll cover:
Table of contents
- The Yoast SEO configuration wizard
- Organization or person
- Hidden features
- Using the Yoast SEO sidebar or meta box
- The focus keyphrase
- The readability analysis
- SEO analysis
- The Google preview
- A bit more advanced: the Yoast Dashboard
- Search Appearance
- Other guides for (Yoast) SEO beginners
The Yoast SEO configuration wizard
When you’ve installed the plugin, our Yoast SEO configuration wizard is a great place to start configuring your plugin. You’ll find it in the backend of your WordPress website at SEO > General > Dashboard: