Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. Here, we’ll explain how our plugin helps you build the best website you possibly can!
Table of contents
- What Yoast SEO does
- SEO for your posts and pages
- Technical SEO for your website
- Learn SEO by doing SEO with Yoast
What Yoast SEO does
Yoast SEO offers you loads of tools and features to boost your SEO. Some of these features influence the SEO of your whole site; other features help you to optimize individual posts and pages for search engines. At Yoast we really believe in our motto “SEO for everyone”, so you can access all the most essential SEO tools in our free Yoast SEO plugin. But if you really want to give your SEO a boost, upgrade to Yoast SEO Premium — it’s got even more amazing SEO features!
Keep reading to find out what Yoast SEO can do for your SEO!
SEO for your posts and pages
If you want your posts and pages to appear in the search results, you need to optimize them! So, when you use WordPress to create/edit posts, you’ll find a whole load of Yoast SEO tools to help you draft and optimize great content. And if you think SEO optimization is all about keywords, think again. The tools and tips in our Yoast SEO plugins put equal focus on quality content and user experience, too. Trust us — it will all help your rankings, whether directly or indirectly.
Here’s how the plugins will help you optimize your posts and pages:
Make sure you’re optimizing correctly (we’ll tell you if you aren’t)
After you’ve done your keyword research (you can use our integrated Semrush keyword data for that), you’ll have to start optimizing the pages and posts on your sites for the keywords and keyphrases you want to rank for. To do that, you can set a focus keyphrase for an article in Yoast SEO. Then, the plugin uses our content SEO analyses to determine how your content scores on different ranking factors. It checks things like how many times you use your keyphrase, the length of your text, or whether you used any internal links.
The results of these analyses guide you to optimize your post or page to rank with your chosen keyphrase. You’ll see red, orange and green bullets to indicate how every factor scores. This gives you an easy overview of the overall score and what you can still tackle to increase your rankings!