As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in!
What is a landing page?
In digital marketing, a landing page is a page specifically designed for one purpose: to make a visitor convert. Whether it’s signing up for an event, subscribing to a newsletter, or donating money to a charity; a landing page aims to do just that. Therefore it’s completely focused on a single action. The idea is that this focus and taking away possible distractions increase the chance of a conversion. Marketers typically create these types of pages as part of a marketing campaign.
An example
A nice example of a focused landing page for a campaign is this Red Nose Day landing page of Comic Relief:

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