YST

With the Black Friday/Cyber Monday weekend in full swing, we thought it’d be good to remind you of one of the best deals you can get right now. If you truly value your website and you want to make it sing — now is the ti...

Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To ...

Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson o...

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you...

You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured...

We have very exciting news to share with you: we’re combining Yoast SEO Premium with Yoast SEO academy! If you buy Yoast SEO Premium, you’ll now also get free access to all of our SEO training courses in Yoast SEO academ...

Today, we’re launching Yoast SEO 15.3. In this release, we have the regular round of improvements and enhancements, plus a couple of awesome additions for Premium users. We’ve added another language to our roster: Hebrew...

Back to Yoast.com Perhaps you’ve heard of it: open source. If you’re familiar with it, it’s likely you’re somehow into software development, where it’s used as a collaborative model. But it’s so much more th...

Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. Which means that it really pays o...

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robu...

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-...

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO ...

You have a mobile website, right? Is it responsive or did you use a plugin to make it look good? Does it convert? As mobile internet usage has exploded over the years, your mobile website’s user experience (or mobile UX)...

Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teena...

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activi...

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting improvement for Slack users — better ...

Table of contentsWhat is search intent?Google tries to predict a user’s intentSearch terms with one dominant intentSearch terms referring to several entities Search terms without dominant intentSo, how ca...