Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traff...
Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear ...
As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will...
If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. Af...
Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of informa...
Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy. Before you create your website’s content, you have to find out what search terms your audience uses. Their sea...
In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a chec...
Today we’re announcing something really awesome: Yoast has partnered up with SEMrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Ri...
Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside editor...
Usability is an integral part of holistic SEO. It influences factors such as bounce rate, time on page and conversion rate, to name a few, and many of these metrics affect your website’s SEO. Optimizing usability is esse...
Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, ...
As with everything in 2020, the holiday shopping season is going to be different. What hasn’t changed, is that the best time to start preparing is now! Starting ahead of time is an investment you’ll easily earn back, so ...
What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are all so-called social media implementations of the same stories idea. A story is a series of images or others types...
As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you’ll have to redirect your URLs. Changing URLs is really...
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a ...
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimi...
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and e...
I’m very excited to announce that Francesca Marano is joining team Yoast as our new WordPress core team lead. When we recently added two WordPress core contributors to our team, we hinted that we were looking for more pe...
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text wh...
Today, we’re launching Yoast SEO 15.0. This release features some awesome new additions and enhancements. We’ve added full support for Arabic, made a new block for the block editor and made the Yoast SEO block editor sid...