YST

Beyond exact keyword matching: optimize your text naturally

Beyond exact keyword matching: optimize your text naturally

Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge t...

Why you should use synonyms and related keywords

Why you should use synonyms and related keywords

Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to...

DIY: Test your mobile site!

DIY: Test your mobile site!

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over ...

Yoast SEO 14.6: New languages with word form support

Yoast SEO 14.6: New languages with word form support

We have a new release for you: Yoast SEO 14.6. This release has some pretty cool enhancements, plus new additions for Yoast SEO Premium users. We’re continuing our run of languages that get word form support with t...

What is a landing page? And how does it work?

What is a landing page? And how does it work?

As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google ana...

5 ways to improve your Core Web vitals

5 ways to improve your Core Web vitals

“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — a...

5 blog topic ideas for your eCommerce site

A blog can be a great marketing tool for your eCommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chanc...

5 things you need to know about mobile-first indexing

5 things you need to know about mobile-first indexing

As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? ...

Core Web Vitals report Search Console checks site speed

Core Web Vitals report Search Console checks site speed

Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re examining an e...

The latest news in SEO and WordPress: July 2020

Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where v...

6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, i...