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How ‘near me’ searches can help your local SEO

How ‘near me’ searches can help your local SEO

Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ ne...

Yoast has a new CEO: Thijs de Valk

As of last week, Thijs de Valk is Yoast’s new CEO. Thijs used to be the Chief Commercial Officer at Yoast. He’s very excited to start this new role of leading the company. Marieke van de Rakt, former CEO and founder of Y...

Writing accessible content: 4 checks you can do with Yoast SEO and the block editor

Writing accessible content: 4 checks you can do with Yoast SEO and the block editor

Having an accessible website means that more people can use your website and the information that you share. There are a couple of checks you can do yourself before publishing an article to make sure your article can be ...

Ecommerce checklist: 30 tips for a better online shop

Ecommerce checklist: 30 tips for a better online shop

There is so much you can do to optimize your online shop, whether it’s for users or for Google. To help you cover all your bases, we’ve written this ecommerce checklist to help you. It doesn’t cover absolutely everything...

Yoast SEO 17.5: Full Greek language understanding

Yoast SEO 17.5: Full Greek language understanding

In Yoast SEO 17.5, we’re proud to announce a new language getting full language support: Greek! Greek users can now use our cutting-edge language analysis tools to write better content for their readers. This includes th...

How to promote your products and earn money on Pinterest

How to promote your products and earn money on Pinterest

With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users use Pinterest to decide what they should buy next. So ...

The T in E-A-T: What is Trustworthiness? How can you achieve it?

The T in E-A-T: What is Trustworthiness? How can you achieve it?

Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does G...

Product page SEO: 5 things to improve

Product page SEO: 5 things to improve

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at le...

SEO news October 2021: Multi-modal search, WordPress performance

SEO news October 2021: Multi-modal search, WordPress performance

Welcome to another recap of the Yoast SEO news webinar. It’s October and we’re fast approaching the holiday season and the end of the year. For this year, we still have two SEO news webinars planned — be sure to join us!...

How to create a 301 redirect in WordPress

Need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using 4 different methods. Not sure if you need to use a redirect, or whether a 301 redirec...

Yoast SEO 17.4: Performance, web stories and News SEO

Yoast SEO 17.4: Performance, web stories and News SEO

Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements for both Premium as well as free. These enhancements help database performance on larger sites by cleaning and streamlining data. In add...

10 copywriting tips – from experts to experts

10 copywriting tips – from experts to experts

Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and ho...

The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?

The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?

The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show...

Yoast SEO Premium comes with Spanish customer support

Yoast SEO Premium comes with Spanish customer support

Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken language in the world....

What does Yoast SEO do?

What does Yoast SEO do?

Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. Here, we’ll ex...

What is indexing in regards to Google?

Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If Google...

The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?

If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show relevant r...

Holiday season SEO: 7 tips to start preparing!

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most beautiful time of the year...

Black Friday & holiday season SEO: 7 tips to start preparing!

It still feels a bit like summer outside, but here we are telling you to get ready for the biggest sales of the year: Black Friday and Cyber Monday. And, not to forget the Christmas and Thanksgiving shopping season. What...

Yoast SEO 17.3: Easier and more practical SEO workouts

Yoast SEO 17.3: Easier and more practical SEO workouts

Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improv...