Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs are being shared on Facebook and Twitter. The Social Previews feature in Yoast SEO Premium helps you...
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video. In practice, this means you can receive no...
Links are important for SEO. Therefore, link building should definitely be part of your SEO strategy. But more importantly, link building should be part of your growth strategy. As it can help you generate more traffic a...
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO plugin....
SEO isn’t just for big businesses. As a small company or a local business, there’s a lot you can do yourself to get good results from search. This ultimate guide to small business SEO will help you make the most of local...
Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Howe...
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in...
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #...
Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at...
Over the years, we talked a lot about the importance of readable texts. We want to offer everyone the chance to understand the message that you are trying to bring across. That’s why we invest so much in our language too...
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understandin...
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially ...
When publishing a new video on your website, there are several considerations you need to take into account for video SEO. Not only does the video itself need to be optimized, but so does the page it’s embedded on. In th...
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances a...
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to...
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors end up struggling t...
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the lin...
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that understanding is to add Schema.org structured data. This describes the different par...
People often ask us to explain what makes a good website. Whether we have a list of elements that a great site should have. There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be...
This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and research...